Beijie Blog - The 2008 China Blog Media Contest - Blog, Media, Olympics, Web2.0

The 2008 China Blog Media Competition

Regarding the competition among online media outlets for the 2008 Olympics, it roughly began when Sina secured the identity of a Beijing Olympics sponsor and the construction rights for the official website. However, none were willing to easily pass up this rare opportunity, as other portal sites, search engines, and Web 2.0 platforms were all eager to participate. For Web 2.0 services that did not have many resources in hand and faced some restrictions, the impact of the Olympics seemed less significant. So, for whom was the Olympic opportunity reserved?