Baidu Youa announced its closure on March 31st, posting a notice on the Youa shopping platform that it would close the shopping platform in one month. Related businesses will be systematically transferred to partners such as Lekutian and Yaodian 100. Three years ago, Baidu had ambitiously proclaimed that it would defeat Taobao within three years. Though these words are still ringing in our ears, the挫折 encountered by Baidu Youa's C2C business model ultimately led to its decision to exit, signaling that defeating Taobao has become a dream that Baidu is unable to accomplish.