Copyright statement: When reprinting, please mark the original source of the article, author information, and this statement in hyperlinked form: http://5www.blogbus.com/logs/12460551.html. Blogs, as the best representative of Web 2.0, have awakened our internet from a state of dormancy, yet we suffer from the frustration of being unable to generate profits. The author will briefly expound on how blogs can also be profitable and how they can truly thrive in three aspects: 1) The profitability model of blogs - is there a profit model? 2) Blogs are a gathering place for free thought, so blogs should have a certain degree of autonomy. 3) Ad transactions can make blogs thrive. How do blogs achieve profitability? How should bloggers and platform providers, or websites, share the profits? The first question is fundamental; the second question cannot be discussed until the first one is thoroughly resolved.