Copyright statement: When reprinting, please indicate the original source of the article, author information, and this statement in hyperlink form: http://5www.blogbus.com/logs/11646303.html. In the eyes of many people, Sina Blog's marketing and promotion work is the most successful among portal site blogs, with many past successful cases (such as inviting celebrities to start blogs, celebrity blog debates, etc.). Apart from achieving commercial success, these successful promotional marketing activities have also brought about good social benefits. For example, in the "Celebrity Sina Blogging" event, by inviting celebrities to start blogs on Sina, it further promoted the mainstreaming of blogs; sharing advertising revenue with bloggers who have high click-through rates has made meaningful attempts in the blog profit model. However, the series of "I XX" activities recently initiated by Sina seem to have gradually deviated from this route. The new series of marketing activities recently launched by Sina under the Olympic wind, including "My Breakthrough", "My Record", and "My Comment", started with great momentum and were promoted in stages.