Copyright statement: When reprinting, please indicate the original source of the article and author information in hyperlinked form, as well as this statement: http://5www.blogbus.com/logs/10840938.html. On April 24th, it was reported that on March 1st this year, the Windows Live Messenger official blog announced that Microsoft had launched the "I'm" initiative. MSN users could help one of nine American charities receive a charitable donation from Microsoft by adding a string of code before their nickname. According to relevant reports, at 2:00 AM on March 2nd, netizen Hung introduced this activity on his blog "Net Talk". Thereafter, the information spread rapidly through the vast community of the internet blogosphere and via MSN in a viral manner, to the point that even many Chinese MSN users who were not involved in the activity joined in. Essentially, Microsoft didn't have to spend any money on advertising, yet the activity created a powerful impact globally. Although it was later confirmed by Microsoft officials that Chinese MSN users were not included in this plan, the power of blog marketing has already become evident compared to traditional media. The number of blogs grows on average every 6 months by...%