Talk - Sina's recent blog marketing

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In the eyes of many people, Sina Blog's marketing and promotion work is the most successful among portal site blogs. There have been many past successful cases (such as inviting celebrities to start blogs, celebrity blog debates, etc.). In addition to achieving commercial success, these successful promotional marketing activities have also achieved good social benefits. For example, in the "celebrity Sina blogging" activity, by inviting celebrities to start blogs on Sina, it further promoted the mainstreaming of blogs; sharing advertising revenue with bloggers who have high click-through rates has made meaningful attempts in the blog profit model. However, the recent series of "I XXX" activities initiated by Sina seem to have gradually deviated from this route.

Sina's recently launched new marketing activities, including "I Breakthrough", "I Record" and "I Comment", etc., started with great momentum and were promoted in stages. At the beginning, these series of activities were carried out in full swing, attracting countless bloggers to participate. Even I, as a member of the "late 70s generation", once got excited and curious, and participated in the "I Breakthrough" activity. For that illusory bonus and glory, I sent messages to acquaintances on QQ and MSN, asking them to browse my blog with little substantial content and leave comments afterwards.