Blog marketing strategy

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Blog Construction

1. Blog Positioning

Clearly define the purpose of establishing a blog, and plan the column construction based on this.

2. Selection of Registration Site

It is not recommended to install a blog on your own website as it may limit interaction. You can choose to register on platforms like Sina, Sohu, or Baidu. For corporate websites, you can select registration sites according to the specific industry.

3. Selection of Username

The choice of username is usually the project name. However, unless the project is extremely eye-catching, it might easily cause others' aversion and make them feel confused. For example, if you run a website for watching movies online, your username could be "Love Movies" or "Talk About Movies."

4. Selection of Domain Name

Nowadays, blogs on platforms like Sina all offer personalized domain names. Baidu, Google, Yahoo, and other search engines are now very friendly to Chinese pinyin. Therefore, the selection of a domain name should ideally be the pinyin of key words.