Several of the Most Common Online Marketing Methods ( Suitable for Foreign Trade)
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I. Search Engine Marketing (SEM)
Currently, the four most commonly used search engines are Google, Yahoo, Baidu, and MSN, which account for more than 90% of the search market. Other relatively well-known search engines either use the search results from these four major search engines or have been acquired by Yahoo, so they are all included in these four search engines.
Of course, search engine marketing includes passive search (search engine bidding, search engine optimization (SEO)) and active search.
II. B2B Website Marketing
If it is domestic trade, it basically comes down to Alibaba,慧聪, and Mai Mai Wang. As for foreign trade, many people know about Alibaba, MIC, Global Sources, EC21... etc. These few already occupy a large share of the market, but among them, only a few are free, and the effect is not significant.
Therefore, we should look further ahead. A part of the market share falls on industry websites, and most of them have bilingual or multilingual versions. Whether for domestic or foreign trade, industry websites will be the way out for latecomers in B2B. Moreover, this share has a clearer target customer base, and the free effect is more obvious. For example, China Chemical Network, China Textile Network, China Building Materials Trading Network... Especially China Building Materials Trading Network, which leads in foreign languages. Recently, multiple versions of the foreign language edition have been upgraded and relaunched online simultaneously. Such a large-scale upgrade and relaunch of more than a dozen different language versions at the same time is unprecedented in the industry. It can be seen that industry websites will also be an important channel for foreign trade B2B website marketing that cannot be ignored.
