Blog marketing strategy

Blog Marketing Strategy - [Blog Marketing]

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Building a Blog

I. Blog Positioning

Clearly define the purpose of establishing a blog and plan the column construction based on this.

II. Choosing a Registration Site

It is not recommended to install a blog on your own website, as that limits interaction. You can choose to register on sites like Sina, Sohu, or Baidu. For corporate websites, you can select registration sites based on your industry.

III. Choosing a Username

The selection of a username is usually based on the project name, but unless the project is very eye-catching, it may easily cause resentment from others and leave them confused. For example, if you run a website for watching movies online, your username could be "Love Movies" or "Talk Movies."

IV. Choosing a Domain Name

Nowadays, blogs on platforms like Sina all offer personalized domain names. Baidu, Google, Yahoo, and other search engines are now very friendly to Chinese pinyin, so the choice of domain name should ideally be the pinyin of key words.

V. Determining the Presentation Format