Several of the most common online marketing methods (suitable for foreign trade)

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One, Search Engine Marketing (SEM)

Currently, the four most commonly used search engines are Google, Yahoo, Baidu, and MSN, which account for more than 90% of the search market. Other relatively well-known search engines either use the search results from these four major search engines or have been acquired by Yahoo, so they are all included within these four search engines.

Of course, search engine marketing includes both passive search (search engine bidding, search engine optimization (SEO)) and active search.

Two, B2B Website Marketing

If it's domestic trade, it basically revolves around Alibaba,慧聪(Hc360), and Maicai Network. As for foreign trade, many people know about Alibaba, MIC, Global Sources, EC21, etc., which together already occupy a large share of the market. However, among these, only a few are free, and their effects are not very noticeable.

Therefore, we should look further ahead. A part of the market still lies with industry websites, and most of them have bilingual or even multi-language versions. Whether for domestic or foreign trade, industry websites will be the way forward for latecomers in the B2B space. Moreover, this segment has more targeted customers, and free marketing can be more effective. For example, China Chemical Website, China Textile Network, China Building Materials Trading Network... especially China Building Materials Trading Network, which is leading in foreign language versions. Recently, multiple versions of its foreign language site were upgraded and relaunched simultaneously, marking the first time in the industry that over a dozen different language versions were upgraded and relaunched at such a large scale. It can be seen that industry websites will also be an important channel for foreign trade B2B website marketing that cannot be ignored.