NetEase Launches 2008 Olympic Strategy

Netease's Olympic strategy for 2008 is mainly composed of three parts. It includes building an Olympic report matrix in cross-media form with over 100 media at home and abroad, forming a university Olympic reporting alliance with 100 colleges and universities nationwide, comprehensively integrating its nine product lines and content channels to meet the needs of Olympic reporting. Meanwhile, it also planned a series of interactive activities with netizens and proposed to invite 2008 netizen volunteers to participate in the reporting.