Long-tail marketing in online marketing

The Long Tail theory is a hot term in today's business circles. Although its existence was first discovered in online music downloads, it can be extended to the entire business and communication field, and even the entire social system under development today.

To date, there is no formal definition of the Long Tail theory. Chris Anderson, the author of "The Long Tail" and the editor-in-chief of Wired magazine, believes that the most ideal definition of the Long Tail should explain the three key components of the "Long Tail theory":