While showering down a $300 million advertising rain, Microsoft began a forced upgrade strategy. In the process of "grasping both hands and making them both hard," can Microsoft achieve self-redemption? According to a message disclosed by foreign media on November 28th, in order to save its fragmented Internet strategy, Microsoft is ready to spend $300 million to launch an advertising campaign to promote Microsoft's Live services. Live is Microsoft's claimed masterpiece in transitioning to internet applications, but the market has not shown recognition for it.