Hello everyone, today Shanghai SEO (SWJ) will be exchanging ideas with everyone on the topic of user browsing habits and user experience. Today, we will take some content from a report written by world-renowned website design engineer Jakob Nielsen about eye-tracking research for our discussion.
According to Mr. Nielsen's report, when each of us looks at a webpage, we always move horizontally. Generally, we focus more on the top part of the webpage content. Scanning horizontally forms a horizontal motion trajectory, and then we follow that direction to scan the next part of the content (the entire webpage is made up of several sections).
The analysis shows that generally, as people look at one section after another, they gradually look less, eventually forming a shape similar to the English letter "F". Since this was discovered by Mr. Nielsen, we name it: Nielsen's F-shaped web browsing pattern, which is also today's title and theme! Are you feeling a bit dizzy from what SWJ has said? Don't worry, after looking at the picture below, you'll understand what SWJ is talking about!
(The red parts in the picture represent the areas where users focus most. These are images analyzed using heat-sensing instruments.)