The Japanese mobile phone giant BIRD has officially switched to the automobile industry. It was reported yesterday that BIRD had been approved by the National Development and Reform Commission to jointly construct an automobile engine project with Changfeng Group. It is understood that the main shareholder, BIRD Technology Group Co., Ltd., will implement the automobile strategy. Relevant persons from BIRD Stock stated that the company would still be responsible for the production and R & D of mobile phones. However, it was analyzed in the industry that BIRD's focus would shift to the automobile industry, and the increasingly loss-making mobile phone industry might be marginalized. In recent two years, BIRD mobile phones have been struggling fiercely against losses. There was a loss of 271.2 million yuan in the third quarter this year, and a total loss of 508.4 million yuan from January to September, with net profit decreasing by 2986% compared with the same period last year.