Where's the "long tail" for web video?

by baikeee on 2007-12-10 15:14:17

In the Warring States era of online video competition, where then lies the long tail of video websites? It is heartening to see the quiet rise of professional video websites like Baike.com (www.vbaike.com) and real estate viewing websites. Taking Baike.com (www.vbaike.com) as an example, it claims to focus on sharing lifestyle videos and providing video services, with a practical and experience-oriented approach. This includes fitness courses, yoga instruction, health knowledge, parenting tips, and more. Indeed, in the field of life services, there is much room for exploration, with a very large potential user demand. Therefore, from the content of Baike.com, one can see a significant "long-tail" value, with its industry potential waiting to be realized. In any case, this is once again verifying and practicing the long-tail theory. Similarly, online videos can also focus on specific areas such as finance management, workplace skills, women's interests, learning, and training. It is believed that one can find their own niche audience, find those who are loyal to oneself, which refers to the non-critical market and low-income customers constituting the "80%". Finally, it is precisely because of the existence of these websites, dedicated to serving niche audiences, that the internet ecosystem thrives with vitality. Their existence is reasonable, and their existence is valuable.