NewsBang.CN reports: Recently, the image of the "Idea" brand quietly appeared on Lenovo's official website. Meanwhile, insiders revealed that Lenovo Group has recently established the Idea Center within the company to independently operate its consumer PC business. The newly established Idea Center is at the same level as Think Center and enjoys completely independent operational rights. This indicates that Lenovo's dual-brand strategy overseas has officially commenced. Since acquiring IBM's PC business, Lenovo has basically completed the initial stage of survival in overseas markets, particularly in the American market. However, Lenovo's internationalization has not achieved the expected results. For the transitional brand ThinkPad, Lenovo has only managed to maintain its high-end brand image and has not been able to take further steps to gain greater market support.
Due to the underwhelming performance of the ThinkPad brand in overseas markets, Lenovo has considered adopting a dual-brand strategy. In the domestic consumer market, Lenovo's notebook brand is relatively clear and accurately positioned, with impressive market performance. However, in overseas markets, Lenovo's notebook products have remained on the fringes of the mainstream consumer group, failing to gain sufficient support. Relying solely on ThinkPad can only secure some share in the high-end business market. Especially this year, HP successfully surpassed Dell to become the global leader in the PC industry, while Acer is also closely pursuing Lenovo. Recently, Acer took over from Lenovo to become an Olympic TOP sponsor. Was it Lenovo's voluntary withdrawal or Acer's overwhelming momentum? There are certainly underlying reasons...