Ku6 has made various efforts to increase revenue and cut costs under its own predicament. Chen Tianqiao put forward that Ku6 would make video news in the future. The cost of this mode in terms of bandwidth or content is much lower than that of TV dramas and movies. But Li Shanyou thought that its concern degree and advertising income were low. Cutting costs was not as good as increasing revenue. He insisted on making TV dramas and movies.