SEO Beginner's Guide Series: Should It Be Inside-Out or Outside-In?

Hello everyone, I am the SEO supervisor (SWJ) from Shanghai. Today, I would like to discuss whether SEO optimization deployment should proceed from internal to external or vice versa. Everyone is welcome to join in this exchange of ideas, to learn together and make progress as a community!

As we all know, doing SEO well relies on both the internal and external aspects of a website. Only when the internal optimization is done properly can search engine spiders more easily crawl your content. Of course, user experience must also be taken into account. Speaking of user experience, it's a vast subject, and even many large websites still fall short in this area.

After completing internal optimization, besides necessary promotional marketing through SEM tactics, one of the most important tasks is deploying external SEO optimization. For example: adding more high-quality external links (as for the methods, there are plenty of articles out there already. I'll just give new SEO friends a rough outline).