Concept marketing becomes a trick of persuasion, which is a dead end. At the beginning of this year, domestic mobile phones carried out TV direct sales independently and it was very effective at the beginning. However, it soon went astray: a stronger mobile phone was called "unbreakable mobile phone", a better signal was called "radar technology", and the use of light energy was called "never power off". Nowadays, how many people still believe in false advertisements that violate basic common sense? The market based on persuasion will eventually only reap the bitter wine. Take a look at the survey data, you will know that Sina's survey showed that: more than 90% of people do not trust the TV direct sales advertisements of mobile phones. It can be said that success and failure both owe to Xiao He.