Yue Hao: Precise marketing is the key to successful Weibo marketing.

When small and medium enterprises carry out Weibo marketing, the quality of fans is the most important, because the ultimate goal of enterprise marketing is to realize the sales of products and services. To achieve this goal, our Weibo fans are preferably accurate potential customers. Otherwise, even if there are a lot of fans, if they are not interested in our product information or service information, it is difficult to achieve any transaction. Therefore, Yue Hao believes that when enterprises do Weibo marketing, they should not position their Weibo as a mass media platform, but as an accurate interactive platform for the audience.