Enterprise Network Marketing - Under the Banner of the Olympics

Yesterday evening, I went to the supermarket to buy dumplings and found that on the packaging of Sanquan's dumpling series, there was a label stating "Designated Dumpling Sponsor for the Olympics." When buying milk, I also noticed that Yili milk was marked as the "Designated Milk Sponsor for the Olympics." Everyone seems to be using the Olympic banner to promote themselves aggressively.

After China successfully bid for the Olympics, millions of small and medium-sized enterprises (SMEs) were vying fiercely to become Olympic sponsors. But can being an Olympic sponsor really make SMEs rich overnight? The answer is no; being an Olympic sponsor is actually an investment behavior, a long-term investment in the intangible assets of the enterprise. Many SMEs want to speculate, so even if they cannot become official Olympic sponsors, they still try to take advantage of the Olympics indirectly.