"The Old Military Doctor" crawled from the utility pole onto the Internet, and Shanghai has rolled out eight major measures to specifically address online 'cow皮癣' (persistent illegal advertisements). Reporters learned yesterday afternoon at the Shanghai special operation coordination meeting on rectifying false and illegal advertisements that the Municipal Administration for Industry and Commerce, the Municipal Propaganda Department, the Municipal Government News Office, the Municipal Communications Administration, the Municipal Food and Drug Administration, and the Municipal Health Bureau will jointly take eight strong measures to carry out a two-month special rectification campaign across the city targeting illegal 'sex medicine' advertisements and sexually transmitted disease treatment advertisements, strictly investigating such illegal advertisements published on the Internet.