Ma Yun's move is also paving the way for the reconstruction of Taobao's integrity. Nowadays, Taobao is also flooded with counterfeit goods, and consumers' confidence is being eroded bit by bit. As the few industry leaders in e-commerce, Vancl, Dangdang, JD.com, and Joyo are also exerting tremendous pressure on Taobao. If the Taobao empire collapses due to a lack of integrity, the huge market share will once again be redistributed. Therefore, Taobao's integrity system concerns Taobao's future, and the future of e-commerce. The future of e-commerce is also related to the future of the IDC website building industry.