Understanding Chinese is not enough, you need to understand China - Google finds it hard to compete with Baidu in China

China’s general search engine market shares a similar pattern with the global market: one company takes the lead while many others play catch-up. What is different is that the leading figure in the global market has become one of those catching up in China; according to Hong Bo, a partner at Wujie Consulting and Internet expert, Google, which claims to be the world's leading search engine, can only garner about 20% of the Chinese market, whereas Baidu has firmly captured around 70% of the market. The remaining 10%...