As the Spring Festival approaches, the online ticket purchasing market is faced with great business opportunities. Where there are such opportunities, there will be price wars that continue to push prices lower and lower. Following the JD.com/E-Dang book price war, online ticket purchasing appears ready to carry the torch. TaoBao, QuNaEr, Ctrip, and Sohu may掀起 instigate a new round of chaos in the form of an online ticket purchasing price war, revitalizing the decline in online shopping conflicts following JD.com and E-Dang.