Youku's going public has become a hot topic in the video industry in recent times, and has thus triggered a new round of investment fever in the video industry. President of Zhengwang Consulting, Lü Bowen, said that the video industry in 2011 would become a paradise for "capitalists". After a wave of companies go public, non-public companies will either transform or wait to die. This indirectly hints at the backlash caused by Youku's IPO.