If a web design agency wants to increase sales, there is a relatively easy and quick way: sell copywriting services. Selling copywriting services to your clients can help their websites achieve better sales and results. Additionally, your projects will run more smoothly and effectively. After reading this article, you'll know how to make your clients happy while doubling your returns. Have you ever considered selling copywriting services to your clients? Feel free to share your thoughts in the comments.
Time is money
Most websites spend more time on copywriting than on design. If you are not involved in copywriting, over 50% of website work will be unrelated to you (your team). This is a waste of income in the short term, and an absolute huge waste in the long term.
For website design, more time is spent on copywriting than anything else. Blog posts, email newsletters, new products, all these are opportunities for your team to generate income.
Maintain contact with your clients so they find it easier to use and promote your services. When you provide copywriting services to your clients, it's also an opportunity to deepen your relationship with them.
Choose your partners wisely
Even the most creative people have experienced the nightmare of having an incompetent partner: an SEO scammer trying to optimize keywords and exchange links; internal copy from last month no longer suitable for the web or even human consumption habits. When your clients choose your partners, it's likely creating such a good opportunity - to ruin your work and reputation.
Even if your web host goes down causing your client's site to go offline, your client won't understand this point. And when the site doesn't rank on Google, your client won't blame the SEO company - they'll blame you. When a web design company encounters an unprofessional partner on a project, the opportunity to create a good case is wasted.
Even if you don't participate in writing, your clients will still blame you for the poor copy on their sites. Grammatical errors cannot attract anyone positively. When you choose the right partner, you increase the chances of success. Your clients make more money, continue using your services, you make more money, grow your business, and accumulate a good case.
Fundamentally improve efficiency
Waiting for the client to prepare the text content for the website is a major obstacle in the workflow.
If the client does not send you the copy in time, it wastes time and may miss the project deadline. But if you sell copywriting services, it not only improves efficiency but also speeds up the website deployment.
The best result
As a copywriter, one of my biggest frustrations is writing content for a poorly designed website. My favorite projects have one thing in common: working with excellent teams. Choosing the right copywriter ensures that you work with the best team.
Experienced copywriters even know how to capture your client's tone of voice to refine their sales business. Give your clients the chance to realize their full potential.
Choose a copywriter partner
As a web design agency, ensure that the copywriters you choose have cultural literacy in web-related aspects. At least, they should have knowledge in the following areas:
Split testing: If you need sales copy, you should look for a copywriter who understands split testing and multivariate testing. Experienced copywriters have insight in this area and can offer some suggestions to help improve conversion rates.
Search engine optimization: Even the greenest copywriters will claim familiarity with SEO knowledge, but you must judge their abilities objectively based on their statements. They should know how to incorporate keywords into copy without affecting its quality, and they should be well-versed in keyword selection, balancing competition, keyword quantity, and traffic limitations. You can also ask them questions like: Would you recommend a 301 or 302 redirect?
Technology: It's rare to find an excellent copywriter who knows nothing about technology. A competent website copywriter generally knows HTML and feels comfortable with the client's CMS system.
Social media: Having a Twitter or Facebook account doesn't mean much; rather, there should be examples of successful marketing in this area. Ask them to show you any viral blog posts. For copywriting sales, this isn't mandatory, but it's a prerequisite for blog and social media promotion.
There are many great copywriters who don't possess the above skills. They may excel at writing brochures, but web copywriting might not suit them. Once you determine the minimum requirements for a copywriter, evaluate them to see if they're a good fit for you and your clients.
Two working models
Once you find a good copywriting partner, there are two ways to sell your copywriting services to make money.
1. Directly sell copywriting services to your clients. Set the price and directly bill the client for the copywriting service portion. Under this model, you can offer good discounts while retaining a reasonable profit margin.
2. Brokerage. Let your copywriting partner contact your client and recommend their services. Then, you can agree on a brokerage rebate with your copywriting partner.
Sales integration: The secret to doubling your sales
If you find a copywriting partner, this may be a way to increase additional income and enhance user satisfaction, but if you want to double your sales, you need to fundamentally change your sales process.
Always ask: Every time a client requests a quote, ask if they need copywriting advice for their project. Contact existing clients and ask if they need copywriting advice to improve their website content.
Recommendation: You should select a good copywriting partner because they bring the most benefits. Therefore, explain to your clients the advantages of collaborating with a website copywriter. Clients trust your expertise in website matters, so ensure they understand the benefits of working with a copywriter.
Partner proposal: Each time you ask your clients if they need copywriting advice, forward the details to your copywriter. Then, the copywriter provides a free proposal to your client. If the client confirms the need, the copywriter should prepare the proposal and give it to you. Then, you can set the price, and send it to the client.
Optimize success: The proposal not only includes copywriting for the developing website. Ensure your copywriting partner offers continuous monthly services: blogs, news, articles, and social media.
Alan Martin is a web copywriter for Cooper Murphy and an excellent copywriter. Cooper Murphy's services include website copywriting and annual report writing.
Source: webdesignerdepot.com
Translated by: MazingTech