For the vast majority of micro-merchants, the threshold for opening an online store is too high. E-commerce only requires a customer service account with geographical positioning and micro-payment functions. This may be the picture of e-commerce in the mobile internet era. People with insight all know that another wave of e-commerce fever is about to explode. Dangdang has gone public, and Taobao Mall sold 900 million yuan worth of goods in a day. Is e-commerce just about opening an online store? Very likely, this concept is going to become outdated. For example, if you tell the boss of the Shaxian Delicacies shop downstairs that doing e-commerce could double their sales, he would definitely be interested. Moreover, he would be willing to pay one yuan for every additional bowl of Shaxian Delicacies sold as the cost of e-commerce promotion. But how to conduct e-commerce? Go open a store on Taobao? This is obviously a bad idea: 1. Building and operating an online store is too much of a hurdle for the Shaxian Delicacies shop owner. He and his employees basically only know how to chat on QQ. 2. The display function of an online store is unnecessary for him. His menu is just two simple A4 papers. At most, each dish might have a photo attached. 3. No entry point. His kind of small shop cannot possibly compete for entry resources on Taobao, it's like opening a store for nothing. 4. His customers can only possibly come from within a radius of one square kilometer. The demand for e-commerce is to increase the efficiency of capturing customers within a one-square-kilometer range. Ninety-nine-point-nine-nine-nine-nine percent of the customers on Taobao are irrelevant to him. 5. Customers looking for Shaxian Delicacies may not be in front of a computer but rather holding a phone, wandering on the street. So what kind of e-commerce does the Shaxian Delicacies boss need? 1. An account with customer service functionality that can be maintained with just a mobile phone. 2. This account should allow customers to find it easily through location-based searches, such as on a mobile map. If the account has user review functionality, it would make it even easier for customers to make quick decisions. 3. This account preferably has micro-payment functionality, making it convenient for customers to pay or place orders and eliminating the hassle of giving change. You can search for "Shaxian Delicacies" on Google (GOOG, 583.01, -1.39%) Maps, and many Shaxian Delicacies markers will appear around you. Clicking on the marker shows an address label with the door number and telephone number. Hmm, turning this address label into a live account would suffice. This is the e-commerce model I believe fits the mobile internet era: an account with geographical positioning, micro-payment, and user review functionalities. With such an account, almost every Shaxian Delicacies across the country could become an e-commerce user. Don't look down on Shaxian Delicacies. Do you know what last year's sales were for Shaxian Delicacies? 16 billion yuan! Moreover, there are Yangrou Paomo, Lanzhou noodles, Liangzi fitness, and Money KTV waiting to expand their customer base online, and they are all willing to pay for it!