The title is the key to attracting users to browse the content, which is important for news websites and even more crucial for e-commerce sites. A good title significantly increases the click-through rate of content and is one of the key factors in boosting a website's page views (PV). If the content of an article is like a treasure trove, then the title is the key to unlocking it. How should titles be written? According to the editor, they should be determined based on the content of the article and where it will be published. The writing style for titles of news articles differs from that of e-commerce titles, and the title for an article published on your own site differs from when you're writing a guest post elsewhere. Based on the editor's usual experience, here are some ways to write titles, shared with everyone for further discussion:
1. Conventional Type (Communicates basic information about the article’s content; this is the most common method.)
- Personal blog positioning
- Chinese Navy escort mission in Somali waters
- Sale of Philips brand MP3/MP4 players
2. Specific Type (Designates clear content for targeted audiences, attracting both target groups and others.)
- People born in 1982, let's chat
- Personality traits of A-type blood Scorpio boys
- Post-90s girls' ** concepts
3. Numeric Type (Uses specific or particular numbers to highlight content, achieving unexpected results.)
- China's top 20 industry-specific shopping websites!
- Ten things men can't tolerate!
- 141 prisoners hold a memorial service for a fallen prison guard
4. Question Type (Seeks help or raises questions to create resonance.)
- Can there be love without money?
- Is internet addiction a mental illness?
- My license plate was stolen, and the thief is demanding ransom. What should I do?
5. Boastful Type (Exaggeration is tax-free as long as it's reasonable. Blow your own trumpet but don't burst it.)
- The women's clothing that sold like crazy and went out of stock N times in history
- Invest 1800 yuan, earn 1 million annually!
- The greatest scolding ever heard on a bus
6. Celebrity-Attachment Type (If you can piggyback on someone famous, why not? Everyone knows the star effect.)
- Liu Yifei crowned as the queen of knock-off gowns
- Zhao雅Zhi's secret to looking 20 years younger
- Li Bingbing's favorite few styles of LV bags
7. Time-Limited Type (Events happening within a specified time frame. Be careful not to crash your server.)
- Winter warm coats flash sale every day from 6:00-7:00
- Log in on Christmas Day for a chance at a thousand-yuan prize
- Internet 114th anniversary celebration, free application for branded real names
8. Unreasonable Type (Things that defy logic intrigue everyone, leading them to ask questions until the bottom of the pot breaks.)
- I'm 38 this year, and I'm still a bachelor
- That night, my father-in-law came to my bed
- School regulations require students to defecate twice daily, morning and evening
9. Event-Type (If you can tie it to current hot topics, who wouldn't click?)
- China's real estate needs to learn resilience from "Piggy"
- New Bush shoes on massive discount sale
- Hotel hostesses in Dongguan, clean and refreshing
10. Curiosity-Inducing Type (Sparking curiosity boosts traffic exponentially; human curiosity is insatiable.)
- A girl gets pregnant, and her dad only says eight words
- The one vulgar phrase that moves women the most
- Look at this picture, and you'll never regret it in your life
11. Sexual Type (People are driven by their desires; no lack of traffic, just beware of legal consequences.)
- Went to bed with the stunningly beautiful boss, and she turned out to be so perverted
- My diary of wild ML with my wife
12. Venomous Type (Cursing effectively, cursing appropriately, cursing brilliantly.)
- Special products ten yuan each, cheat people to death
- The Japanese ethnicity is a mix of various peoples, not surprisingly, the Japanese