Price war escalates: JD.com spends 80 million on book promotions to rival Dangdang's 40 million

December 16th afternoon news: JD Mall announced that it will invest 80 million yuan in a year-end big promotion, covering 11 major categories of products including books, 3C (computer, communication and consumer electronics), and daily necessities. It also claimed that the prices of best-selling goods will remain at the lowest level in the industry. Regarding whether this 80-million-yuan promotional campaign is aimed at dangdang.com's 40-million-yuan price war on books and department stores, relevant person in charge of JD Mall did not give a direct answer, "JD Mall has its own sales strategy."