Based on the rampant counterfeit goods, Taobao also said that it is the biggest victim. Regarding the compensation measures for fake goods, Taobao launched the first-ask责任制. When buyers and sellers have transaction disputes, if they fail to reach an effective agreement, then Taobao will take the lead in compensating consumers, and then hold the seller responsible. In addition, Taobao adopts a policy of burden of proof reversal, where sellers must provide evidence that they did not sell fakes. In addition, Taobao has organized a 500-person rights protection team.