Is it true that Google will no longer update PR? A message from Susan Moskwa, a Google employee stating that Google will no longer update PR has caused quite a stir. Among the vast community of webmasters, especially grassroots webmasters, there is much discussion. Especially with the recent announcement by Tencent of a so-called "Caffeine" new system, the effect of this news has been explosive. Some say this is information from 2009. Others carefully point out some errors in the information that should not have existed. Some applaud the discontinuation of PR updates. Amidst the various opinions, there are undoubtedly elements of hype. The Sixth Pen Literary Society would like to offer a few opinions on this matter.
Firstly, to understand why Google wants to cancel PR, we need to know what PR is.
The full name of PR is PageRank, which is part of Google's ranking algorithm and a method used to identify the importance of web pages. Some analysts claim that Google's sole criterion for evaluating the quality of a website is its PR value. The PR value is divided into ten levels, with 10 being the highest score. The higher the PR value, the more popular (important) the webpage is. Generally speaking, reaching a PR value of 4 is considered a decent website. The Sixth Pen Literary Society believes that setting Google's own website PR value at 10 may seem self-promoting, but as the world's most widely used search engine, Google indeed has the capital for confidence.
Now that we understand PR, let's analyze why Google wants to cancel PR?
The Sixth Pen Literary Society found an article published by a Google employee on the official Google website. The translated text reads: We have said for a long time that they (referring to webmasters) should not focus all their efforts on PageRank. However, many webmasters seem to think it is the most important indicator, thus excessively pursuing PR, which is incorrect. We removed it because we believe it is foolish to tell people not to think about it, but then show them data that suggests they should personally look at it. Of course, some webmasters pointed out that the date of publication of this statement was October 15, 2009, which is why I began talking about old matters again. "We removed them because we thought it was foolish to tell people not to think about it, and then give them data that they should look at." This sentence does not mean that the PR value must be eliminated."
The Sixth Pen Society believes that regardless of whether the news about PR values no longer being updated is true or false, Google has not provided any formal or official explanation regarding the non-updating of website PR values. There is also no official news indicating that Google plans to introduce "ADplanner". However, considering the frequency of Google PR updates, within the past year to half a year, Google has indeed significantly reduced the frequency of PR updates. This may also suggest that Google might eliminate PR at some point in the future. However, whether or not it will actually be eliminated, and when, remains unknown.
In fact, since Google launched the PR algorithm until now, the development of the Internet has gone through many ups and downs. If the PR value algorithm is canceled, it will inevitably lead more webmasters to focus on the content of their websites and the experience of new users. It can be seen that after Google's PR value was widely accepted by Chinese webmasters, key issues similar to online nuisance rules were exposed, with numerous government and public institution websites being compromised. The Sixth Pen Literary Society believes that Google cannot ignore these messages.
Of course, Google's PR value will not simply stop updating without notice. "PR value has always been a hotly pursued object by Chinese SEO professionals. Everyone likes to optimize their websites through link exchanges and purchases... PR value is also Google's patent. If PR suddenly stops updating, Chinese SEOs will inevitably lose confidence in Google because the premise is that most Chinese SEO practitioners have invested a great deal of effort and money into PR, only to end up with nothing. This would be a significant blow to the large number of Google users in China." Secondly, it is foreseeable that even if Google withdraws from China, it will not completely abandon the vast and deep Chinese market, because canceling PR would be equivalent to drastically reducing the entire Asian market. Therefore, after risk assessment, Google will necessarily take this into consideration. Similarly, before forming a mature system, Google will absolutely not easily abandon PR value calculations. Once a new system is introduced, there will certainly be pilot projects or other places where signs can be observed. For example, Google's Chinese Q&A service, even though it is already mature, has yet to be opened to mainland Chinese users. This shows the rigor of Google's business operations. Lastly, the timing of this announcement was in 2009, but between 2009 and 2010, Google's PR value was updated three times. This precisely proves that Google will not easily discard the PR value calculation system.
Through the above analysis, the Sixth Pen Literary Society believes that the cancellation of PR by Google is an inevitable trend. In the near future, gradually shifting attention from PR to the new user experience and originality of websites is necessary and something websites must do to sustain long-term development. However, in the short term, Google will absolutely not abandon PR values and the substantial profits associated with it. Therefore, in the coming period, methods originally used to increase PR values should continue to be adhered to.
Please note the source as Sixth Pen Literary Society: http://www.diliubi.com/read.php?tid=7437