BlogAds helps blogs become profitable.

Original Author: Michael Arrington

Translated by: Dingding

Original Link: Profile: BlogAds

BlogAds is an ad network that serves large blogs and only large blogs. According to their website requirements, their clients must have over 100,000 readers per day. This is their response regarding the issue:

"How many users does a blog need daily to be accepted by BlogAds? In general, unless a blog has razor-sharp focus on a specific topic or community and has over 1,000 readers per day, it's difficult for blogs to attract advertisers. Even if some blogs already meet these two criteria, they may not necessarily get ads. A simple indicator: Are there already quite a few companies hoping to advertise on your blog?"

Their ads are "skyscraper" style and may contain images, text, and links.

Publishers decide where to place ads based on price, duration, and headline. The pricing isn't calculated in CPM or CPC but rather based on the duration of the campaign. An ad might run for a week or several months. Weekly costs can range from $10 to $4,500.

Most top blogs use BlogAds: "The top 30 most popular blogs all have revenue sources. Only one blog doesn't have ads or sponsors (they have donation projects). The most commonly used revenue method for these blogs is through BlogAds: 23 out of 30."

They seem to be generating decent income:

"An average blogger earns between $30 and $50 per month through BlogAds, with some making up to $5,000 per month. As advertisers see better results, their earnings continue to rise. BlogAds takes 30% of the advertising fees, which is less than what others charge or don't even disclose how much they take."

In fact, BlogAds is a significant source of income for some blogs:

Overall, this is a very good and commonly used ad network for bloggers who have a large number of readers (this isn't long-tail, at least not yet). Since CPM and CPC are no longer issues, bloggers just need to attract a large number of relevant readers to draw advertisers and earn substantial income.

(Thanks to Yeeyan for the submission)