The feud between 360 and Tencent QQ has developed to the point where there seems to be no end in sight. On November 3rd, Tencent announced that it would cease operation of QQ software on computers with 360 software installed, forcing users to choose one or the other. This action undoubtedly ignited public outrage, and also sparked anger among numerous QQ users who felt their rights were being trampled under the "forced choice".