People watch what happens every day on the Internet, and learn about the other end of the earth, choose a good place for vacation, see what restaurants are near their houses, even learn how to kiss (this is one of the most searched keywords on Baidu). What kind of information can we obtain from news portals and search engines? Who is leading the culture, temperament and focus of attention in this society? We do not only buy things online. With the Internet, common people and small and medium-sized enterprises have a sales platform that is not inferior to that of big enterprises. The survival status and industrial chain of traditional industries has also thus changed. Who is the leader of these capable armies?