Tencent's Million-Yuan Marketing Strategy: Heavy Investment Aims to Control the "Portal"

by nuo01 on 2010-08-21 16:50:12

Tencent has 1 billion registered users and 100 million concurrent online users. In the interim report just released, Tencent's half-year profit reached 3.7 billion yuan, which is more than the total profits of four internet giants including Baidu, Alibaba, Sohu and Sina. Regarding the use of heavy investment to gain competitive advantages, "Baby Penguin" shows a fearless attitude. Zhou Hongyi, chairman of 360, once said that Tencent has command over human resources, materials and financial resources, making it difficult for other Internet companies to compete with Tencent.