The upcoming Amazon Kindle 3 has added the feature of "native support for Chinese", and recently some users found the warranty terms of the Kindle 3 in Chinese on the Amazon official website. It shows that the Chinese name of Amazon e-reader is "Golden Reading", and Amazon is responsible for warranty and other services. This news proves that Amazon's e-reader plan to enter the mainland is being implemented, the specific impact on domestic enterprises we will wait and see. Since its 3G is completely free, the initial pricing in the Chinese market is set at around 1580, which is very attractive.