By focusing on e-commerce search and targeting the needs of online shopping niche audiences, Sogou has avoided direct confrontation with Baidu, forming a complementary relationship instead. This has made Sogou more competitive. Because in the areas of differentiation and niche search, Sogou will have unique advantages. Although it may not be able to challenge Baidu's dominant position, it will undoubtedly meet the needs of Internet users for searching online shopping consumption.