Founders leaving, lay-offs - the whole industry is presumed dead. Is there no saving the e-zine? Just as ZCOM founder Wang Dongfeng lamented that "after six years of entrepreneurship, without any successful experience, I summarise some lessons learned from failure and share them for mutual encouragement", Baidu's globally largest Chinese community Tieba officially launched its e-magazine service on August 4th. Thousands of active Tiebas were selected to open this function.