The Long Tail Theory启示lu: Baidu uses hao222.com to dominate the navigation station market

by nuo01 on 2010-08-05 09:55:30

Navigation stations are by no means bleak in prospect. The url navigation market, based on models similar to hao123.com which includes a wide range of sites, has already become saturated. As interfaces and content become increasingly homogeneous, the market space appears limited. However, industry or local navigation sites represent the long tail of the market. By listing all industry sites within a particular sector and categorizing them according to different product types; and combining with the business yellow page model, users can find suitable companies directly on the navigation site and purchase appropriate products. This is a type of navigation model that concentrates customer groups more effectively. It not only meets the needs of customers in niche markets, but also opens up new profit models by charging companies for booth fees, achieving two goals at once. Professional and细分 (sub-divided) industry navigation sites may very well be the future direction of development for navigation websites.