China Post's B2C layout draws industry heated discussion, Zappos model may be worth借鉴ing

The logistics network of China Post reaches widely, but in express delivery and logistics in first-and second-tier cities, China Post is not as good as emerging express delivery and logistics companies, and it also needs to adapt to the operation and distribution of electronic commerce. Besides, there are gaps between the service of China Post and emerging express delivery and logistics companies. Therefore, China Post does not have absolute advantage in overall competitiveness. The success of Zappos in the United States lies in sparing no efforts to pursue customer satisfaction. If enterprises can also achieve this goal when entering the field of e-commerce, they will not be afraid of any competitors, including China Post.