The iPhone has undergone numerous iterations and has now reached the 4G model, the latest version from the creative technologist Steve Jobs at Apple. iPhone applications are being utilized for brand promotion and to enhance a brand's image. It's an excellent way to be cost-effective yet influential, all at once. From games apps, puzzle apps, informative apps, medical apps, travel apps, summer apps, real estate apps, and more — the possibilities are endless. Small business owners are leveraging these iPhone apps and maximizing their benefits.