Many friends have asked me why their forum promotions haven't been very effective, even though they've worked hard, posting until midnight and feeling exhausted. They still get scolded by their boss and feel aggrieved. Why is it that despite our efforts in forum promotion, we don't see any results? Yuan Hong will tell you, it's because you haven't mastered the methods and tricks of forum promotion. Below, Yuan Hong will share some techniques and things to note about forum promotion. These techniques have been accumulated bit by bit during my forum promotion process. Although they may not be as good as some masters' methods, they are all proven methods and techniques through practice. If there are any insufficient places, friends are welcome to criticize!
Below, I will share with you six steps of Yuan Hong's forum promotion, which can be considered small tricks.
Step 1: Understand the needs, prepare materials
1. Determine the product we are promoting, analyze its features, and develop a targeted promotion plan.
2. What is the purpose of our promotion? For example, is it just to increase website traffic, user registration, or for selling goods, or for building the company brand?
3. We also need to analyze whether our competitors and similar websites have done similar promotions. If they have, what was their investment situation and how effective were they?
Step 2: Find target forums for promotion
When choosing target forums, we should make targeted choices based on our promotion goals and desired effects. For example, if we're promoting to sell goods, we should choose forums with precise users. Forums aren't necessarily better when they're bigger or more numerous. It mainly depends on individual capabilities and energy. With fewer people, maintaining too many forums would be costly and tiring. Also, when choosing target forums, it's best to choose content-rich forums so that our posts have a high re-post rate.
Step 3: Familiarize and understand target forums
This is like pursuing an MM; do what the MM likes to win her heart.
We need to understand the rules of the forum. Each forum has its own set of rules, and we need to adapt to these rules during promotion to be recognized by the forum.
We need to analyze and grasp the characteristics of the target forum. For example, does the forum's users like to post water replies or prefer original articles? Are they open-minded or conservative? Are they young people or middle-aged and elderly people? Are they male-dominated or female-dominated? We need to understand all this to promote better.
We also need to understand the characteristics of each section of the target forum. For example, in entertainment sections, we can post water replies and chat casually. In technical sections, we should post technical articles to ensure that our posts aren't deleted.
Step 4: Register fake accounts, familiarize yourself
Here are some points to note when registering fake accounts:
Register multiple fake accounts using different IPs for registration to avoid being banned easily. Having older IDs will yield better results.
When registering usernames, try not to use English or letters. Use Chinese names to show uniqueness.
Update personal information promptly. The more detailed the personal information, the easier it is to gain goodwill.
Don't rush to post advertisements after registration. In the first few days, actively reply to others' posts and improve your level. It's best to build relationships with old members and moderators, making it easier for us to post advertisements later.
Engage in appropriate debates to let others remember you. The best method is to post insightful original content, or comment on others' views. But be careful not to be too aggressive and maintain a proper degree.
Step 5: Prepare content
The title is very important. People look at the title first when viewing a post. The quality of the title directly affects our promotion effect.
Some small tips on how to write good titles:
The title should be eye-catching enough, learn to be a clickbait, but without making users feel deceived.
After writing a good title, the next step is the content. The content should involve entertainment, hot events, controversial topics, things that resonate with others, touching and mutual aid topics, or even some borderline content. In short, everything should revolve around user characteristics, forum characteristics, and the promoted product.
When doing forum promotion, posts must be rich and varied. Incorporate videos, pictures, texts, games, etc., to make the posts lively and interesting.
Step 6: Stir up interest with your fake accounts
1. When using fake accounts, design scenarios beforehand. It's best to make it like a TV drama, with ups and downs, appropriately designing controversies and conflicts to guide user discussions.
2. Plan the questions and replies well. Prepare plenty of replies, and for different topics and contents, it's best to prepare several. The key point is to lead out the product information you are promoting.
3. Use fake accounts according to the situation, aiming for user participation in discussions. Fake accounts should participate timely to guide the topic.
4. One thing to note is not to log in with the same IP address, as it's easy for others to discover and poses the risk of account deletion.
Be skilled at using various functions of the forum, such as forum avatars, signatures, internal messages, ratings, and other small functions. Proper usage often yields unexpected results.
After saying so much, what kind of promotion can be considered successful?
Users within the forum can actively participate in discussions, debates, etc.
Moderators give rewards such as adding stars, making red headlines, or even top recommendations.
High user re-post rates indicate a successful promotion.
The most important aspect of forum promotion is the ability to persist long-term and accumulate. Only then can excellent results be achieved.
Source of this article: http://www.yhsem.com/post/14.html
Good articles deserve saving, and reading enriches life. If you think this article is well-written, please save and forward it for future reading. Author information: Yuan Hong, personal blog (www.yhsem.com), moderator of Tuiyiba (bbs.tui18.com), one of the founding team members. New Internet Marketing Promotion Group 5, QQ group number 32514308, everyone is welcome to join.