There are many factors that affect the natural ranking of a website's SEO. For search engines like Baidu and Google, there could be tens of thousands or even hundreds of thousands of factors that influence rankings. However, based on long-term practical experience and extensive research, Yue Hao has summarized that two factors have the greatest impact on keyword rankings. One is the use of keywords in the website's title, and the other is the generalization and popularity of external links for the keywords.