LV or love MaShi with such a luxury brand penchant for more than 100 years history, was born in 1941, compared to the Coach can be regarded as a "junior", and was born in America and other European brand, it seems to lack "noble blood" congenital advantage. But now, not only can be regarded as "Coach of the burden of pioneer brand extravagant" concept, but also to the quality, relatively big challenge to the people of old luxury European prices lakes and market share. Although some of its "extravagant" name unclear about, even more people, MBT shoes, a fact is, Oct. 2000 to publicly listed Coach, as at December 31, Manolo Blahnik shoes, 2007, the share of the past five years from $8.3 up to $268.43% rise of ? .058 accumulation, in many of the top manufacturers in luxury. Although the subprime crisis under the influence of American retail industry is decreasing, Manolo Blahnik, but the 2008 fiscal quarter (on July 1, 2007 to September 30, Coach), Jimmy Choo discount, compared with the same period last year and the sales increased 28%. In fiscal year 2007 (July 1, Manolo Blahnik Boots, 2006-30 June 2007) sales rose more than $26 28.37%, 2001, it was just a figure for seven billion dollars. Coach in brand itself at the same time, growing to Coach as a representative of the "new" is a luxury consuming past proclaim "noble", "old luxury" territory "culture", make more widely to mass consumer class. In less than 60 years of history, the second major Coach experience of transformation, eventually become today the most luxury manufacturing industry growth brand. In 1941, founder of Coach for baseball glove and inspiration, established a small leather factory. In the 1960s, its first transformation manufacturing handbags. In 1985, the Coach was named after the acquisition of companies Sara Lee, income from sales of $19 million to $5 billion to rise rapidly. Experience in the first paragraph of period, the rapid development of major U.S. Coach becomes one of brands of handbags, leather and international market, and opened.
However, recently. Since the 1990s, LV, Gucci and began its brand PRADA launched a fashionable handbags, occupied a large part of the market share. And that’s the Coach is still in production leather briefcase, massive lawyer, gradually lose consumers. In 1995, the CEO Ray Frank Ford (Lew Frankfort) assumed brand. In his Coach, led by the new material, handbag, new design to create a Coach and fashionable and feminine image. With decorative pattern for raw materials and the weaver, compared with leather handbag, thereby saving cost greatly improve the company’s profit margins.
Related thematic articles: Coach industry. MBT shoes month