The competition will be held on November 1. The Massai Nike SB soldiers, Edward Norton, and the team will be equipped with lion-inspired technical running apparel and footwear. PUMA will provide customized designs for this team, and special edition tees will be sold as part of the collaboration. As part of its long-term partnership with the Massai Wilderness Conservation Trust (MWCT) brand-building efforts, Puma will support Massai in Africa and ahead of the 2010 World Cup. They announced their support for the global sportlifestyle brand through the MWCT, a nonprofit organization in Kenya that supports biodiversity conservation within the Massai tribe, promoting education and health services in East African communities.
As part of the partnership, Puma will become the official sponsor of the Massai Marathon race, leading a group of 30 warriors including Parashi Ntanin, Samson Parashina, Martin Sunte, and actor/conservationist Edward Norton, who will run the ING New York City Marathon on Sunday, November 1, for the benefit of MWCT.
"As a global sportlifestyle brand, we are committed to making this world a healthier place, and it is an honor to partner and support the alliance between the Massai Marathon and MWCT," said Jay Piccola, Chairman and General Manager of Puma in North America. "Through our partnership, we aim to educate consumers about the importance of protecting ecosystems and cultures in East Africa and around the world."
"Environmental protection is a priority worldwide," said the lion. PUMA has been a long-time supporter of various initiatives, some in Africa, and we are dedicated to making the world a healthier, more peaceful, and more creative place. Partnerships like MWCT align with Puma's efforts concerning environmental and social issues, such as the PUMAVision and PUMASafe initiatives, where Puma is committed to supporting environmental projects. As a long-term sponsor of 11 football (soccer) teams in Africa, Puma has a vested interest in the health and well-being of the entire African continent.
"We are very excited to have the lion's support for our marathon team. Their commitment aligns with our development partners and MWCT’s work. Since our environmental conservation efforts began, what could mean more to us than having the puma team jersey represent us?" said Edward Norton.
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