Here are the insights that Shen Weijie (SWJ) shared a few days ago to help a netizen (the person in charge of Oriental Financing Network) optimize their website. SWJ is very open to any opinions or suggestions, and he welcomes all SEO enthusiasts to exchange ideas, learn together, and have discussions!
The following analysis is divided into three steps: (This article is suitable for SEO beginners who want to enter the SEO field and friends who want to understand SEO technology. Experts please do not proceed!)
Oriental Web Disk Network - Basic SEO Optimization Guide
http://www.718728.com/
Firstly, I searched for financing keywords on Baidu but didn't find the target website within the first 10 pages, so I stopped searching further! The target website only appeared on the first line of Baidu when I searched for "Oriental Financing Network"!
Regarding the website, I think we should start with internal optimization. This time, the focus will be mainly on some basic content optimized for the Baidu search engine.
Oriental Web Disk
Suggestion: It is recommended to change the website title TITLE to "Oriental Financing Network" to better focus on the key points! However, frequent changes to the TITLE may easily result in penalties from SE!
Keywords: Here you can write your own keywords. Search engines have significantly reduced the weight of this part now, basically ignoring it! Therefore, general changes usually have no major impact!
Description: This is a very important point! You should express everything you want to convey, such as introducing the characteristics of your website vividly and centered around the keywords. I suggest writing a description of about 150 words.
Minimize or avoid using JavaScript (JS) code on web pages because search engines do not favor it much. Although search engines can crawl JS codes now (only if the code must be presented!), it still isn't suitable for the current situation.
Next, let's analyze the website layout:
Webpage: When opening the homepage, it ends with index.asp, while the webpage ending with index.html is not yet designed properly but can still be opened, which seriously affects the crawling and friendliness of the search spider!
Content: Among the content articles, most are presented as dynamic ASP files. It is suggested to convert the internal links of the website as much as possible to static suffix-named files (html, htm, shtml, xhtml...), which greatly facilitates search engine crawling!
Below, we use three images to analyze how search engines crawl:
Why does our search for financing display help information?
I believe there are several reasons:
1. The content in the webpage description (Description) has not been written, which somewhat affects it! Then the spider continues to crawl...
2. These five lines are all files ending with .html, so they are relatively easier for search engines to crawl, and all contain the keyword "financing." This relates to the search engine's word segmentation technology! The spider sees the keyword and then crawls related web pages!
3. This connects to the core issue of the search, i.e., the search engine's word segmentation technology mentioned earlier! It can be seen that each line contains the financing keyword! (Remember! Do not overly stack keywords, as it is very likely to result in penalties!)... There may be other aspects that need further analysis and observation!
This is what SWJ sees when searching for "718728" on Baidu. Why is the description different from the previous one in the search engine?
I think it is due to Baidu's word segmentation technology, as the search involves numbers, so it grabs the numbers below.
If we can make good use of and reasonably layout these parts, the effect should be pretty good. A detailed explanation would be unclear in writing.
My writing skills aren't great either, so if you can understand, that's fine. If you have any questions, feel free to contact me. Detailed contact information is available at the bottom of Shanghai SEO.
In fact, whether we are searching for "financing" or "718728," we should pay more attention to the description (description) part in the search engine.
This not only benefits the search engine but also makes it easier for users to see the results when searching, improving the website's user-friendliness!
Directly express the content that the website wants to convey and show it to users as quickly as possible!
Note: This section mentions the size of web pages. Generally, large websites have page sizes over 100K, like Yahoo.
However, if targeting search engines, SEO experts recommend a page size of around 50K. So the key lies in content and layout.
Don't optimize just for search engines; instead, optimize more from the user experience perspective. That way, both search engines and natural weights will like it!
Reposted from: Shanghai SEO http://www.seo-sh.cn