In today's world where there are more and more powerful women, using the old view that men should decide on buying a house is obviously out of date. Reporters have noticed the increasing proportion of women buying houses in Zhaoqing, Guangdong, and observed the characteristics of local women's housing purchase areas and living habits.
The Moonlight Tribe: Romantic Love
Referring to single women before marriage as the "Moonlight Tribe" is due to the romanticism of being in love. According to local surveys, women in the Moonlight Tribe account for 18% of all female homebuyers locally. They are mostly post-80s senior white-collar workers who have been employed in enterprises or public institutions for over a year. In the Moonlight Tribe, the reason for purchasing a house is experiencing the trouble of moving and wanting to own their own space while being young and not wanting to get married yet. The cost of daily life, including rental fees, takes up most of the monthly salary of women in the Moonlight Tribe. Therefore, they mainly rely on their parents' help with down payments and use their previous rental fees as mortgage payments.
Baby Tribe: Welcoming the Birth of a Baby
Surveys show that the proportion of women in the Baby Tribe (those with children after marriage) purchasing homes accounts for about 42% of all female homebuyers locally. These women have limited working years but start to be frugal after getting married, having their own requirements for housing for the happiness of the next generation. The Baby Tribe believes that the reason for purchasing a house is to welcome the birth of a baby and expand their living space.
Investment-Oriented: Pursuing Stable Returns
Investment-oriented women refer to middle-aged women. Local statistics show that they account for around 16% of all female homebuyers. Investment-oriented women have a certain economic foundation and thus consider real estate trading as their main investment direction. They believe that doing other businesses is too tiring or investing in stocks carries too much risk, whereas real estate investment offers high and stable returns. In terms of purchasing methods, they either pay in full or take out small loans and repay them early when there is cash flow. Their goal is to reduce investment risks and pursue stable medium- to long-term investment returns.
Retirement Tribe: Seeking a Peaceful Retirement
According to local statistics, elderly retirees account for 24% of female homebuyers. After struggling in bustling cities for most of their lives, they hope to choose a peaceful place with good environment, fresh air, and convenient transportation to spend their golden years. The reason for the retirement tribe to buy a house is simple: to seek a peaceful retirement and desire a living environment beneficial to physical and mental health. Their purchasing method is usually full payment. They choose places with excellent air quality, fewer residents, relatively convenient transportation, and smooth access to hospitals.