Debate: Online marketing is not just simple online promotion

Let's first understand what is the concept of online marketing:

In a broad sense, generally speaking, online marketing refers to marketing activities carried out mainly through the Internet (including Intranet corporate intranet, EDI industry system dedicated network and Internet international Internet).

In a narrow sense, online marketing refers to a series of business operations conducted by organizations or individuals based on open and convenient inter-networks for products and services, thereby achieving the goal of satisfying the needs of organizations or individuals.

So what is the concept of online promotion?

In a broad sense, when an enterprise starts to apply for a domain name, rent space, and build a website, it is considered to be involved in online promotion activities. What we usually refer to as online promotion refers to publicity and promotion activities carried out through Internet means.

In a narrow sense, the carrier of online promotion is the Internet, and promotion that is not carried out on the Internet cannot be called online promotion. Moreover, the use of the Internet must be for promotion, rather than doing other things.

Online promotion and online marketing are different concepts. Online marketing focuses more on the marketing level and attaches more importance to whether actual economic benefits are generated after online marketing. Online promotion, on the other hand, emphasizes promotion and pays more attention to the website traffic, world ranking, visits, registrations, etc., brought to the enterprise after promotion. The aim is to expand the popularity and influence of the promoted object. It can be said that online promotion must be included in online marketing, and online promotion is the core work of online marketing.

In order for us to better distinguish between the meanings of online marketing and online promotion, let me give an example to explain the key points:

Not long ago, a friend came to the company for an interview for the position of "online promotion personnel". During our conversation, when we asked him what he thought online promotion should be like, this gentleman said: "Isn't it just about posting and adding some links!" It was really funny. This is purely being deceived by surface phenomena, which is the most dangerous! When you first enter the field, be down-to-earth and start learning from scratch. If you don't even get the direction right at the beginning, it will be even harder later on. Online promotion is a systematic job that requires continuous learning and practice, and it's not as easy as many friends think.

Some customers still do not understand the difference between building a website and online marketing. They think that website design + website development equals building a website, and have no awareness of the analysis of target audiences for websites, competitor analysis, website positioning, website marketing planning, and website effectiveness evaluation, which are more valuable than web page design or website development. They also lack evaluation standards for what makes a good website (many customers think that a beautifully designed website is a good website), ignoring the important value of online marketing! This neglect results in the customer's website becoming a mere decoration, the invested costs turning into wasted effort, and the value of online marketing not being realized. In the past year, the market for online promotion has gradually become standardized, but the true connotation of "online marketing" has yet to be clarified. For many customers, and even Internet companies, the concept of online marketing still remains at the level of online promotion.

That's all for today. For more practical experience in online marketing, please follow Lunce Blog (www.lunce.net). Author's QQ: 772340535. Article link: http://www.lunce.net/zatan/9/